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Digital Marketing
Digital Marketing Fundamentals
Connect audiences, content, and measurement in a practical digital marketing strategy.
Price to be confirmed
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About this course
Connect audiences, content, and measurement in a practical digital marketing strategy. Explore the subject through a clear, practical curriculum, with a focus on understanding concepts and applying them in everyday professional situations. Beta catalogue: this page previews the course curriculum. Video lessons and student progress tracking are not available in this beta. Course access and fulfillment details are provided by your purchase partner.
What you’ll learn
- Define an audience and a marketing objective
- Compare content, search, email, and social channels
- Choose meaningful performance measures
Course curriculum
3 modules · 9 lessons
Module 1: Build your foundation
- Understand your audience
- Map the customer journey
- Set clear marketing objectives
Module 2: Choose your channels
- Content and search fundamentals
- Social and email marketing
- Paid media basics
Module 3: Measure and improve
- Marketing metrics
- Campaign planning
- Review and refine a campaign
Requirements
- An internet-connected computer or tablet
- An interest in learning the subject
Who this course is for
- Adults building practical professional knowledge
- Learners looking for an accessible introduction or refresher
Your instructor
Street Chic Academy Learning Team
Course information is maintained by the Street Chic Academy Learning Team. Named instructor details will be added when confirmed.
Certificate of Completion
Students who successfully complete this course may receive a digital Street Chic Academy Certificate of Completion.
STREET CHIC ACADEMY
Certificate of Completion
Acknowledging your commitment to learning
Digital Marketing FundamentalsSAMPLE · FOR ILLUSTRATION ONLY
This certificate is not a degree, state license, government certification, or externally accredited credential.
Frequently asked questions
Is this an accredited qualification?
No. Eligible learners may receive a Street Chic Academy Certificate of Completion. This is not a degree, license, or externally accredited credential.
How long can I access the course?
Your purchase partner’s offer and access instructions determine the access period. Contact support if you need help checking your offer.
What is available during the beta?
You can explore course information and redeem a partner code. In-site video playback, quizzes, and progress tracking are not included in the beta.